Social media on the go

In November last year, Alain Zimmermann, CEO of Baume & Mercier, personally invited Fans to participate in an original contest.

By becoming a VSR, a Very Special Reporter, they would get the chance to cover the SIHH (Salon de la Haute Horlogerie), a private fair only attended by a fortunate few.

On December 14^th, the names of the two VSRs elected by the Facebook community were released.

Although a wide spectrum of people – including business people, artists, a charity founder and even a TV anchor – took part in this competition from around the world (including Europe, Middle East, Central America), both winners are from the United States.

Who’s who?

Rashard Reed is a photographer. He is also the founder of a small record label that features DJs from around the world and is very proud of its latest release, Jamiroquai mix, from a DJ who divides his time between London and Paris.

Gary Coleman has worked in the jewelry industry for 22 years, as a retailer and more recently as a manufacturer of diamond jewelry. Beside watches, he is also fascinated by tech gadgets.

A dream comes true

Since their arrival at the Starling Hotel in Geneva on Sunday 16^th, Rashard and Gary were trailed by a cameraman.

On the big day, they met with Baume & Mercier’s CEO Alain Zimmermann who gave them as a welcome present a watch from the new collection Capeland. They spent time with Alexander Peraldi, Director of the Studio Design who explained in detail the inspiration for their beautiful chronographs. As true reporters, they attended a press conference with Chinese media…

In the evening, the excitement came to a height as worldwide celebrities trod the Red Carpet of the Baume & Mercier event, highlighted by many celebrities and the sparkling presence of Gwyneth Paltrow. They got to meet the Oscar-winning actress who kindly posed for pictures with each of them and signed autographs.

Follow all their adventures on http://www.facebook.com/BaumeEtMercier